I've always loved Gap commercials. Remember the Gap Swing ads from a decade ago? Loved 'em! Anyway, Gap always seems to pull out all the stops during the holiday season and this year is no exception. Have you seen the Gap Kids ad with the little girls? If not, here it is:
I love everything about this ad. I love the way the girls are dressed, all bright and colorful and mismatched. They look like, well, little girls. I love the way the choreography isn't 100% spot on, like maybe they worked the whole routine out in the basement. I love it when (around the 0:21 mark) the one girl shrieks at the mere thought of having to wear frilly dresses. Now I know it's just a commercial, but I love the way the girls want to dress like this. Call me a prude, but I don't want to see the mid-drift of an eight year old, and I certainly don't want to see her wearing sweat pants that say Hot Stuff or Sassy across the butt.
I write all of this because, when I was searching for the commercial online, I found this piece over on Jezebel.com, where they say the add is "gross" and cite it as one more example of the way our society sexualizes little girls. Personally, I couldn't disagree more. To me they just look like little girls doing the goofy things that little girls do. (Not to mention the fact that they are completely covered from the neck down.)
Will you share your thoughts on the matter? Is the commercial icky? Do I need to relinquish my feminist card because I enjoy this ad so much? Whatever the case, I think Gap picked a winner again because I want to spend my mortgage money on comfy sweaters and cute boots.